As specialist copywriters, we're used to producing interesting online content about almost any subject.  So when specialist land surveyors Powers & Tiltman commissioned us to produce a series of thought leadership and news articles for their new website, we relished the opportunity. About Powers & Tiltman Powers & Tiltman is a specialist land surveying company based in Frodsham, Cheshire. Established in 1972, Powers & Tiltman has built an enviable reputation in the surveying industry, and has worked on the development of some of the UK’s most iconic buildings. The Brief Powers & Tiltman asked for our help in producing a regular flow of good quality content for their new website. The aim was to ensure the site was regularly refreshed…

It’s now even more important to ensure your website is mobile-friendly. As of Tuesday, April 21st, Google is expanding its use of mobile-friendliness as a ranking signal, so will give priority to websites which work well when accessed from mobile devices. Tablets are excluded from this latest update, but don’t be surprised if they follow in due course. The company says the change will ‘have a significant impact in our search results’.  They say the aim is to make it easier to get relevant, high quality search results that are optimised for mobile devices. Over the last couple of years, ‘mobile first’ has become a well-worn phrase in the web design industry.  It’s estimated that on average, a third of…

If you’re using Facebook as a marketing tool, you may want to consider boosting a post as a short-term measure to increase exposure for your brand. We’ve used Facebook’s ‘boost post’ feature for many campaigns, and seen some great results for very little outlay. (Facebook has recently launched its Product Ads service – more about that soon!) What is the boost post feature? When you’re next administering your company’s Facebook page, take a moment to notice the little ‘boost post’ label at the bottom of your latest post. This little feature can help your post get seen by a wider audience. A boosted post will appear higher up in your audience’s newsfeed, and will carry the label ‘sponsored post’. How…

We are delighted to add a new case study to our growing portfolio, this time from Eternal Collection. Eternal Collection is a wonderful, dynamic eCommerce and mail order costume jewellery company, which asked us to help them generate a larger proportion of sales online. We began working for Eternal Collection in September last year, and continue on a retained basis today. It’s been a brilliant few months and we’re extremely pleased to report some fantastic results – an increase in online sales of 125% and an increase in new website visitors by 114%. Social media campaigns have resulted in 500% more Facebook likes and monthly newsletter campaigns have achieved well over the industry average open rates, delivering a high return…

Content is king when it comes to online marketing.  In fact, it’s been king so long that the phrase has become somewhat of a cliché.  So we weren’t surprised to read of new research which shows that producing engaging content on a consistent basis is one of the biggest challenges facing marketers today. Let’s face it, writing is only half of the battle.  As the wonderful Anthony Trollope said 100+ years ago, the main difficulty when it comes to writing lies in applying the seat of your pants to the seat of your chair.  Jump forward to 2015 and you’ve got the added challenge of switching off from the constant buzz of social media/email and text messages. The next challenge…