Fresh content gets site off to a great start

As specialist copywriters, we’re used to producing interesting online content about almost any subject.  So when specialist land surveyors Powers & Tiltman commissioned us to produce a series of thought leadership and news articles for their new website, we relished the opportunity.

About Powers & Tiltman

Powers & Tiltman is a specialist land surveying company based in Frodsham, Cheshire. Established in 1972, Powers & Tiltman has built an enviable reputation in the surveying industry, and has worked on the development of some of the UK’s most iconic buildings.

The Brief

Powers & Tiltman asked for our help in producing a regular flow of good quality content for their new website. The aim was to ensure the site was regularly refreshed to ensure a good user experience and to support SEO objectives. Our approach was to showcase the interesting and complex projects undertaken by the company. In addition, Powers & Tiltman wanted to demonstrate their knowledge and expertise by commenting on key industry issues – our task was to help them articulate their message in a clear and concise way.

The Solution

We worked alongside Powers & Tiltman Directors Matt and Lucy Powers to formulate content plans which would demonstrate the breadth and depth of their services. Research and interviews were undertaken and articles drafted for review before being published on the website. Where appropriate, we liaised with clients of Powers & Tiltman for research, testimonials and article approval.

What the client says:

“Active Page have been instrumental in creating interesting and informative content for our new website and they understand the importance of key words and phrases in good copy. Their content has featured on pages with some of the highest click through rates on our website. This in turn is contributing to achieving our goal of increasing brand awareness online”