Category: Clients

STYLE IT TO SELL IT

  Investment in styling your products has has never been so important.  When discussing content plans with clients it is natural to talk about themes and words before imagery but imagery is key and has been so important to our client Wipe Easy Tablecloths. Wipe Easy Tablecloths sell a large range of oilcloths and display all the designs in detail but it is the styling of those designs that help the buyer visualise the design in their homes.  You can see how this styled Christmas table setting image has helped to sell this design and has been a well worth investment. "For interiors it's all about the styled image" The styled image has appeared in many forms in a newsletter,…
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Record Google #1 positions

SEO requires a medium to long-term approach, especially in a competitive marketplace. We work with a number of brands which compete online with major high street retailers, helping to achieve Google page 1 organic search results and better conversions from their online traffic. For these clients, we've applied sound online marketing and SEO techniques on a consistent basis over many months, targeting less competitive search terms to bring in short-term revenue while continuing to work for those high value but difficult search terms over the long-term. It's not easy, but the results are worth it.  Three of our SME clients now appear for key, high volume search terms above the likes of John Lewis on the search engine results page,…
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Penguin 4.0 rolled out – but what does it mean?

The much anticipated rollout of Google's Penguin 4.0 arrived on 23rd September and we're already seeing the big changes in search results. Previous Penguin updates have taken place intermittently whereas this update is in real-time.  This means that if your site is properly optimised and well managed, you'll see the benefit more quickly.  You'll also see that penalties can be lifted more quickly. Of course, if there's a problem with your site, or you've got some poor quality links coming to it, you'll feel the pinch straight away.  (As always, Google is keen on clamping down on link spam with its latest Penguin update. It's likely that Google collects data from disavow information in order to automatically detect spam sites…
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A clear message for Norcott

Norcott Technologies is one of the UK’s leading manufacturers of printed circuit boards.  The company is highly innovative and its products are used in a wide variety of applications, including the multi-billion pound Human Brain Project. We have been appointed to help spread the word about Norcott’s work through the creation of high quality content for their website, their customer newsletter and their company’s LinkedIn profile, as well as regional and industry media titles. The hope is that a consistent flow of good news stories will help to demonstrate Norcott’s commitment to quality, service and innovation, helping to reach new customers and bolster the workforce by attracting skilled employees. We work directly with Norcott’s senior management team to develop content…
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Paxton and Whitfield Appoint Activepage

Paxton & Whitfield, one of the country’s oldest and finest cheesemongers, has appointed Activepage to support online marketing.  The company, which has beautiful shops in London, Stratford and Bath, was established 200 years ago and is an official supplier to the Queen and Prince of Wales. The Brief Visit a Paxton & Whitfield store and you’re in for a special treat. The array of British and continental cheeses, complementary wines and accessories on display is a delight to the senses.  And the staff are certainly experts in their field. In recent years, Paxton & Whitfield have built a flourishing online and mail order business. Our brief is to help the company build an even stronger online presence, helping them reach…
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