Insight

Big fish in a boutique digital marketing agency

The advantages of working with a boutique digital marketing agency

We think (and our clients do too) that as a smaller agency, we can offer a more bespoke service with much better value for money, especially for SMEs.  Here are some compelling reasons why it can be advantageous to work with a smaller digital marketing agency.

Cohesion

While big agencies may have larger teams, there is often a lack of cohesion.  With a smaller team, everyone knows what’s going on, has been involved in the planning and knows what part they play in execution.

Understanding

When investing in digital marketing support, you need to work with an agency which understands your business and your marketplace otherwise you won’t get best value from your marketing spend.  Working with a smaller agency means you speak to the same people time and again.  There’s a shared understanding – and accountability for- the challenges you face and the goals that need to be achieved.

Trust

We speak to our client regularly and are usually considered part of their management team.  We build real relationships based on mutual respect and trust, delivering on our promises and always seeking to go above and beyond.  We are always looking for ways to add value – it’s because it’s our business, you rarely get that commitment from agency employees.

Flexibility

Small agencies can offer better value for money because overheads are lower with offices and we have fewer outgoings. Flatter hierarchies mean we can offer greater flexibility and responsiveness.  This is particularly important to e-commerce clients who need their marketing support to respond quickly to customer and competitor behaviour.

 

Want to be a big fish in a small pond? Get in touch!

So what you waiting for?  Build a relationship with a small agency and reap the rewards for your business.