Category: Copywriting

Are you losing traffic due to duplicate content?

Duplicate content is an issue for all digital marketers and can adversely affect your rankings unless you take specific action.  Duplicate content means that the same or very similar content appears on different URLs, either within your own site or on 3rd party sites. The problem with duplicate content is that Google doesn’t know which of the duplicated pages is most important, so it will be confused about which page to show your potential customers and your search rankings can suffer.  And we all know what happens to businesses when they move to page 2 on Google… Duplicate content is a problem in particular for e-commerce sellers where products are largely the same. One way to avoid duplication is to…
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How To Create Compelling Content

When planning your marketing strategy, it is likely that content marketing will play a significant part in your plan. Content is vital for building trust with your customers and establishing your brand and its values with potential buyers. Content develops leads, converts into sales and can even promote brand ambassadors. However, for content to work its magic, it needs to be compelling. So, how can your business create compelling content to engage your audience? Steps to creating compelling content 1.  Define your audience It may sound simple, but content will only compel if you target it correctly. Not all content is the same, and not everyone will be compelled by the same content. For a start, you need to make…
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Record Google #1 positions

SEO requires a medium to long-term approach, especially in a competitive marketplace. We work with a number of brands which compete online with major high street retailers, helping to achieve Google page 1 organic search results and better conversions from their online traffic. For these clients, we've applied sound online marketing and SEO techniques on a consistent basis over many months, targeting less competitive search terms to bring in short-term revenue while continuing to work for those high value but difficult search terms over the long-term. It's not easy, but the results are worth it.  Three of our SME clients now appear for key, high volume search terms above the likes of John Lewis on the search engine results page,…
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Google Search – keep up-to-date in 2017

Google is consistently updating its search algorithms to decide how to rank a website.  Penguin 4.0 was the last and biggest update and Google now shows rankings in real-time, so ranking positions can change with every search. Here are 5 things you need to make sure you are tackling to increase organic traffic to your website in 2017. 1.  Mobile First Google will soon be making their index mobile-first, meaning that desktop will no longer be their priority. As most users are now searching from a mobile device, websites need to adapt to fully meet the need of users. Test your website to see how mobile friendly your website is. Make sure it is easy to navigate and renders properly…
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Email Marketing: 5 Tips on Writing Effective Subject Lines

With Black Friday just gone, and Christmas on its way, it’s likely that your inbox is full to bursting with marketing emails. As a marketing agency, we love receiving emails as they give us ideas and insight about how different companies promote themselves. But at times, even we admit to getting a bit emailed-out. If you’re currently spending a lot of time deleting emails, you may assume that your customers are doing the same. This begs the question: is email marketing still worth doing? We would argue a resounding ‘yes’ but with the caveat that it must be done well. And therein lies the difficulty! One of the critical factors in improving your email marketing open rates is to come…
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