If you’re using Facebook as a marketing tool, you may want to consider boosting a post as a short-term measure to increase exposure for your brand.
We’ve used Facebook’s ‘boost post’ feature for many campaigns, and seen some great results for very little outlay.
(Facebook has recently launched its Product Ads service – more about that soon!)
What is the boost post feature?
When you’re next administering your company’s Facebook page, take a moment to notice the little ‘boost post’ label at the bottom of your latest post. This little feature can help your post get seen by a wider audience. A boosted post will appear higher up in your audience’s newsfeed, and will carry the label ‘sponsored post’.
How does it work?
It’s a simple enough feature to use. Click on the boost post label and specify how long you want to boost your post for and what budget limit you’d like to set. The higher your budget, the more people your post will reach.
It’s a very controllable tactic so we’d suggest you trial it on a small scale at first.
Of course, we wouldn’t advocate boosting too many posts, so pick your moment carefully. And monitor the results – for us there are two key metrics. Firstly, are more people ‘liking’ your Facebook page and, secondly, are they taking positive action such as visiting your website and browsing your products?
If there are ticks in both of these boxes, then the Facebook boost post feature may be a good marketing tactic for you to try from time to time.
For further help in marketing your business on Facebook, please get in touch, we’d be glad to help.