SEO requires a medium to long-term approach, especially in a competitive marketplace. We work with a number of brands which compete online with major high street retailers, helping to achieve Google page 1 organic search results and better conversions from their online traffic. For these clients, we've applied sound online marketing and SEO techniques on a consistent basis over many months, targeting less competitive search terms to bring in short-term revenue while continuing to work for those high value but difficult search terms over the long-term. It's not easy, but the results are worth it.  Three of our SME clients now appear for key, high volume search terms above the likes of John Lewis on the search engine results page,…

Google is consistently updating its search algorithms to decide how to rank a website.  Penguin 4.0 was the last and biggest update and Google now shows rankings in real-time, so ranking positions can change with every search. Here are 5 things you need to make sure you are tackling to increase organic traffic to your website in 2017. 1.  Mobile First Google will soon be making their index mobile-first, meaning that desktop will no longer be their priority. As most users are now searching from a mobile device, websites need to adapt to fully meet the need of users. Test your website to see how mobile friendly your website is. Make sure it is easy to navigate and renders properly…

With Black Friday just gone, and Christmas on its way, it’s likely that your inbox is full to bursting with marketing emails. As a marketing agency, we love receiving emails as they give us ideas and insight about how different companies promote themselves. But at times, even we admit to getting a bit emailed-out. If you’re currently spending a lot of time deleting emails, you may assume that your customers are doing the same. This begs the question: is email marketing still worth doing? We would argue a resounding ‘yes’ but with the caveat that it must be done well. And therein lies the difficulty! One of the critical factors in improving your email marketing open rates is to come…

  Companies which are attracting business rather than having to go out and find it using hard-nosed cold calling or expensive advertising are almost always investing in their websites. They’re paying attention to how they describe the features and benefits of their products and services. And they’re creating valuable articles, presentations, infographics and sales pages which answer their customers’ biggest questions. They see their websites as more than a shop window and invest time, effort and energy in creating the right customer experience online, backed up by thought leadership content which delivers warm, ready-to-buy inbound leads. In a nutshell, they’re investing in copywriting and content marketing to attract the right customers to their door. Three benefits of content marketing Differentiation.…

Whether you want your web visitors to add products to a shopping cart or pick up the phone to book an appointment, your landing pages need to earn their place within your website. Of course, design, navigation and structure all have their part to play in sending the right signals to your buyers and making them feel confident in your product or service. However, the quality of your content will be the ultimate test.  When people are choosing products or services, what they need is good information – so you’ll also need to ensure the copy on your page contains the right amount of detail to make someone feel confident enough to take the next step in the buying process.…