With Black Friday just gone, and Christmas on its way, it’s likely that your inbox is full to bursting with marketing emails. As a marketing agency, we love receiving emails as they give us ideas and insight about how different companies promote themselves. But at times, even we admit to getting a bit emailed-out.
If you’re currently spending a lot of time deleting emails, you may assume that your customers are doing the same. This begs the question: is email marketing still worth doing?
We would argue a resounding ‘yes’ but with the caveat that it must be done well. And therein lies the difficulty!
One of the critical factors in improving your email marketing open rates is to come up with an enticing subject line. This isn’t always easy – indeed, the subject line can sometimes take as long to write as the text contained within the email! However, get it right and you’re overcome the first hurdle in successful email marketing which delivers a return in terms of sales or sales leads. Here are 5 top tips to consider when writing more effective subject lines.
5 tips on writing more effective subject lines
If you need help in making your email marketing campaigns work harder, please get in touch. We have a strong track record in helping a variety of companies to improve their open rates and return from email marketing.