We regularly reach out to bloggers as part of our social media marketing to help promote our e-commerce clients’ products. Influencer marketing is a marketing tactic that calls on good, old fashioned PR skills, and requires careful planning to ensure you’re targeting bloggers with a relevant style and audience demographic.   Fashion, lifestyle and food bloggers have been helpful in exposing our clients to new audiences, with posts on their blogs and their social media feeds. As well as generating some buzz around the products many of our influencers have also created some beautiful photography and even vlogs which have been great to share on our client’s websites and social channels.   Of course, influencers are well aware of the…

Whether you’re selling widgets to car manufacturers or professional services to hoteliers, a good B2B marketing agency will tell you that you need a medium to long-term mindset.   Unlike consumer goods, B2B services and solutions can’t easily be returned for a refund if the client is not happy. Extricating a business from a poor choice of supplier is costly and stressful. As a B2B marketing agency, we know only too well that good decisions are more important than quick decisions.   While the methods of reaching a B2B audience do not differ greatly from B2C, it's important to bear in mind how the two audiences approach a purchase.   Business-to-consumer marketing -  quick decisions, purchase based on emotion and…

I love to visit other businesses and find out what makes them tick, so jumped at the opportunity to go along to Moneypenny in Wrexham and hear a talk from their MD Joanna Swash. Joanna outlined Moneypenny’s amazing journey, its future plans and talked about the importance of culture in promoting a happy workplace. But the thing that resonated with me most was when Joanna talked about the importance of ‘thinking big but acting small’. The reason this hit home to me was that this message perfectly sums up what most companies need from their marketing agency, and what we aim to deliver here at Activepage. We definitely come up with ambitious and creative marketing plans – we like to…

January is a good month to set goals. The start of a new year is always a good opportunity to think afresh. Perhaps you’ve already set, started work on (and ditched!) some personal goals, but what about your business? If growing your business is part of the plan for 2019, you’ll need to set clear and effective goals for your marketing activity. It’s all too easy to spend money on marketing and see little return. Each business will have different requirements from its investment in marketing. For some, marketing is about acquiring new customers and all efforts are focused on generating leads. Marketing, aligned to the business plan, needs to play its part in increasing the numbers, which may be…

We're always keen to pick up on any digital marketing tips so we jumped at the chance to go to the E-commerce Show North yesterday, with lots of exhibitors to speak to and talks to attend. Nothing like a day out of the office to meet new people and to pick up some digital marketing tips! I tried hard to be in three seminars at the same time, but it didn’t work. But here’s what I took away from the ones I did get to: Influencer marketing (panel session) There were lots of great digital marketing tips in this session, particularly for brands considering using influencer marketing to reach new audiences. Be clear on what you want to achieve. Influencers are…