Google Adwords (and Bing Advertising) in the good ole days was easy to set up and monitor, but along with its success has come additional functionality and more acronyms to decipher. In this blog post we describe some of the terms as a starter for ten in understanding Google Adwords. PPC (Pay per click) Pay per click and cost per click (CPC) are the same thing and is the most common way to use Google Adwords.  PPC  and CPC are a description of when a customer clicks on your advert, goes to your website and you pay an advertising fee.  Other ways to use Adwords is through remarketing display ads or Google Shopping (seen on the right below) is controlled…

When considering links for SEO, it’s important to think about both external and internal sources. Links from external authoritative sites are an important part of the SEO mix, but so too is a good internal linking structure. An internal link is, quite simply, is a link from one page to another within a site on the same domain. When created with purpose and care, links help the search engines to index more of your pages. This is important because your internal links will, in effect, tell Google what you want to rank for. HOW SEARCH ENGINES USE LINKS Once a search engine has identified your site, it will send out ‘spiders’ to crawl your pages, but these pages will need…

Google is consistently updating its search algorithms to decide how to rank a website.  Penguin 4.0 was the last and biggest update and Google now shows rankings in real-time, so ranking positions can change with every search. Here are 5 things you need to make sure you are tackling to increase organic traffic to your website in 2017. 1.  Mobile First Google will soon be making their index mobile-first, meaning that desktop will no longer be their priority. As most users are now searching from a mobile device, websites need to adapt to fully meet the need of users. Test your website to see how mobile friendly your website is. Make sure it is easy to navigate and renders properly…

  Companies which are attracting business rather than having to go out and find it using hard-nosed cold calling or expensive advertising are almost always investing in their websites. They’re paying attention to how they describe the features and benefits of their products and services. And they’re creating valuable articles, presentations, infographics and sales pages which answer their customers’ biggest questions. They see their websites as more than a shop window and invest time, effort and energy in creating the right customer experience online, backed up by thought leadership content which delivers warm, ready-to-buy inbound leads. In a nutshell, they’re investing in copywriting and content marketing to attract the right customers to their door. Three benefits of content marketing Differentiation.…

There’s lots to think about when optimising your site for search engine success. We’ve previously looked at how to choose the best keywords, but you’ll also need to think about the number of keywords you should target. The right number of keywords for your site will depend upon a number of factors – the competitive situation, in particular. This information will allow you to understand how much effort and budget you’re going to have to put behind securing a positive ranking on Google and other search engines. You may need to go for long-tail keywords, at least in the beginning, particularly if you’re a new entrant in a competitive marketplace. In our experience, the sweet spot for most SMEs which…