Google Adwords (and Bing Advertising) in the good ole days was easy to set up and monitor, but along with its success has come additional functionality and more acronyms to decipher.
In this blog post we describe some of the terms as a starter for ten in understanding Google Adwords.
Pay per click and cost per click (CPC) are the same thing and is the most common way to use Google Adwords. PPC and CPC are a description of when a customer clicks on your advert, goes to your website and you pay an advertising fee. Other ways to use Adwords is through remarketing display ads or Google Shopping (seen on the right below) is controlled through Google Adwords too.
CTR is a ratio of users who click on a specific advert or campaign to help measure how engaging or relevant an advert is.
When selecting keywords to bid on, think like a customer and bid on terms they would use to find your product or service. Then discover how many people use that keyword as a search term with Google’s Keyword Tracker.
You can then help control how closely a keyword matches a search term to trigger the ad by defining the keyword with the following statuses:
Broad match allows your ad to show for searches on similar phrases and relevant variations.
Broad match modifer allows your ad to show for searches that include your broad match keyword or close variations of your broad match keyword.
Phrase match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.
Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
Negative match ensures that your ad doesn’t show for any search that includes that term.
If you need help to run a Google Adwords campaign, then call us for an informal chat now on 01606 610808.
