Paxton & Whitfield, one of the country’s oldest and finest cheesemongers, has appointed Activepage to support online marketing.  The company, which has beautiful shops in London, Stratford and Bath, was established 200 years ago and is an official supplier to the Queen and Prince of Wales. The Brief Visit a Paxton & Whitfield store and you’re in for a special treat. The array of British and continental cheeses, complementary wines and accessories on display is a delight to the senses.  And the staff are certainly experts in their field. In recent years, Paxton & Whitfield have built a flourishing online and mail order business. Our brief is to help the company build an even stronger online presence, helping them reach…

We are delighted to have been appointed by Cotswold Collections, the well-known women’s clothing and accessories brand.  The company, which is based near Cheltenham, was established more than 20 years ago and has built a fine reputation for beautiful, quality clothing in classic styles. The Brief Cotswold Collections is a predominantly mail order business, with some 7 catalogues issued to customers each year. This is underpinned by a successful online shop (www.cotswoldcollections.com) which is enjoying year-on-year growth.  Our brief is to help accelerate this growth by helping Cotswold Collections to reach more customers online. The Solution We are working with Cotswold Collections on a retained basis to increase the visibility of the website on Google, Bing and Yahoo!  Our objective…

Whenever a company gets in touch about search marketing, we always ask for access to their Webmaster Tools.  Webmaster Tools is the ‘dashboard’ which enables you to check that your website is healthy from Google’s indexing point of view. It highlights any indexing issues, such as sitemap submission, broken links or duplicate pages, which need to be fixed in order for your site to be properly indexed by Google. So, Webmaster Tools is pretty important! Unless we’re dealing with a digital marketing specialist in a large company, it’s not unusual for a client to be unfamiliar with Webmaster Tools.  It’s entirely understandable – even the name suggests that specialist technical knowledge is required. It’s a problem which Google has now…

As specialist copywriters, we're used to producing interesting online content about almost any subject.  So when specialist land surveyors Powers & Tiltman commissioned us to produce a series of thought leadership and news articles for their new website, we relished the opportunity. About Powers & Tiltman Powers & Tiltman is a specialist land surveying company based in Frodsham, Cheshire. Established in 1972, Powers & Tiltman has built an enviable reputation in the surveying industry, and has worked on the development of some of the UK’s most iconic buildings. The Brief Powers & Tiltman asked for our help in producing a regular flow of good quality content for their new website. The aim was to ensure the site was regularly refreshed…

It’s now even more important to ensure your website is mobile-friendly. As of Tuesday, April 21st, Google is expanding its use of mobile-friendliness as a ranking signal, so will give priority to websites which work well when accessed from mobile devices. Tablets are excluded from this latest update, but don’t be surprised if they follow in due course. The company says the change will ‘have a significant impact in our search results’.  They say the aim is to make it easier to get relevant, high quality search results that are optimised for mobile devices. Over the last couple of years, ‘mobile first’ has become a well-worn phrase in the web design industry.  It’s estimated that on average, a third of…