Do a Google search from your desktop PC this week and you’ll notice a change in paid search positions. On pages with so-called ‘high commercial content’ (ie. search pages from which a user is likely to buy), Google now features four paid adverts at the top of the SERPs (search engine results page) instead of the usual three and there are three paid adverts at the bottom of the page. Organic rankings are in the squeezed middle. There are no adverts on the right hand side – apart from Google Shopping images and links. This update has implications for any business which spends money advertising online, of course. The removal of the right hand advert panel means there are fewer opportunities…

"Opportunity is missed by most because it's dressed in overalls and looks like hard work." Great online marketing is rarely a happy accident.  It's almost always the result of a well thought through strategy which is consistently implemented, backed up by a continual analysis of results and a willingness to be flexible. What opportunities are there within your business to improve online results?  What difference would it make to rank on page 1 of Google for a particular search term?  How might you convert more of your visitors into customers?  Is there something you can do to get more customers to respond to your email marketing campaigns? If you think you are missing online opportunities, please do get in touch for an exploratory conversation.…

Norcott Technologies is one of the UK’s leading manufacturers of printed circuit boards.  The company is highly innovative and its products are used in a wide variety of applications, including the multi-billion pound Human Brain Project. We have been appointed to help spread the word about Norcott’s work through the creation of high quality content for their website, their customer newsletter and their company’s LinkedIn profile, as well as regional and industry media titles. The hope is that a consistent flow of good news stories will help to demonstrate Norcott’s commitment to quality, service and innovation, helping to reach new customers and bolster the workforce by attracting skilled employees. We work directly with Norcott’s senior management team to develop content…

It’s great to have a website which you’re proud of, but if you haven’t got enough visitors, you have to ask: what’s the point? Quite often, customers are referred to us by web design agencies which have made their clients aware that if they expect better online marketing results, a shiny new website is only the start of the process. What will a well-designed website do?  It will certainly support your company’s image and help to convert your web visitors into customers. However, what it won’t do is get potential customers to visit your site in the first place.  The internet is a very crowded place - it’s definitely no longer a case of ‘build it and they will come’.…

Whether you want your web visitors to add products to a shopping cart or pick up the phone to book an appointment, your landing pages need to earn their place within your website. Of course, design, navigation and structure all have their part to play in sending the right signals to your buyers and making them feel confident in your product or service. However, the quality of your content will be the ultimate test.  When people are choosing products or services, what they need is good information – so you’ll also need to ensure the copy on your page contains the right amount of detail to make someone feel confident enough to take the next step in the buying process.…