Chances are you're already very familiar with multi-channel marketing, using various tactics to reach your target audience.  An integrated approach to marketing is what helps deliver a consistent message, however a customer interacts with your brand.  Now, there's a new phrase appearing in the marketing lexicon, and that's 'omni-channel marketing'.  Here's what it means. What is omni-channel marketing? Omni-channel is a way to use lots of different channels to enhance the customer experience regardless of what method the customer chooses to interact with you. This means that the experience is completely seamless and of the same consistent standard whether a consumer visits your premises, shops online or accesses your business by desktop, mobile devices, social media or telephone. While multi-channel…

Considered one of the most essential strategies for attracting and engaging an audience, content marketing is an approach that can establish your brand, provide valuable insight as well as boost your website rankings through search engine optimisation (SEO). Content marketing is becoming an increasingly popular method of marketing thanks to its benefits of providing customers with what they want; useful and relevant information that can help them and, therefore, drive positive customer action. Instead of irritating customers with glaring and imposing marketing, content is something that provides real value and that customers appreciate. Why is content marketing a growing strategy? Content marketing has been adopted by many businesses (around 90% of organisations) for many reasons but most notably for its…

When planning your marketing strategy, it is likely that content marketing will play a significant part in your plan. Content is vital for building trust with your customers and establishing your brand and its values with potential buyers. Content develops leads, converts into sales and can even promote brand ambassadors. However, for content to work its magic, it needs to be compelling. So, how can your business create compelling content to engage your audience? Steps to creating compelling content 1.  Define your audience It may sound simple, but content will only compel if you target it correctly. Not all content is the same, and not everyone will be compelled by the same content. For a start, you need to make…

The new General Data Protection Regulation (GDPR) comes into effect on 25th May 2018. It’s an EU framework which governs how personal data is stored and handled and so has far-reaching implications for businesses about how customer information is collected and managed. What is GDPR? GDPR replaces the current Data Protection Act and aims to improve the security of personal data. It is built on the principle of ‘privacy by design and by default’ which means that organisations must consider the impact that processing personal data can have on an individual’s privacy. Among other rights, your customers will have the 'right to be forgotten'. You can find out more on at the Information Commissioner's Office website, but in summary GDPR…

All too often, attractive websites do little more than act as a shop window, particularly in a business-to-business environment. To create a website which earns its keep as a sales tool, you need to work hard on the SEO (to get visitors to the site in the first place) and then on the engagement (to get visitors to stay and take action in the sales funnel). This is why it’s important to bring SEO and digital marketing skills to the table, as one without the other will mean your website under-performs, both in terms of visitor numbers and conversions.   The value of SEO A robust SEO strategy will help customers to find you by making your website visible for…