SEO is always changing that is for sure but fortunately Google is now transparent in the best practices they are looking for when ranking.  Here’s a snapshot of what is important for 2022. Domain Trust Google and specialist SEO tools such as MOZ use a variety of metrics to determine domain trust scores. Website age, quality of content, external links and the “stickiness” of a website all contribute to the trust score.  Here’s the best tactics to ensure your trust score is its best for better rankings: Review and test your customer journey to ensure you are providing the best user experience for conversion. Always get independent analysis, simple changes can make a huge difference. New website visitors will be…

There is so much going on in everyone’s life all over the world that setting the right tone in content right now, is really difficult. When Covid-19 became a global issue way back in February, it didn’t feel right to send “marketing” messages at all and it has taken a while to adapt and re-think communication strategies. The dictionary definition of empathy is as follows: “the ability to understand and share the feelings of another” Empathy is different from sympathy when you feel pity for what the other person is going through. Empathy is about putting yourself in their shoes. People are looking for information, and depending on your industry, there may be several content opportunities for you to dig…

We regularly reach out to bloggers as part of our social media marketing to help promote our e-commerce clients’ products. Influencer marketing is a marketing tactic that calls on good, old fashioned PR skills, and requires careful planning to ensure you’re targeting bloggers with a relevant style and audience demographic.   Fashion, lifestyle and food bloggers have been helpful in exposing our clients to new audiences, with posts on their blogs and their social media feeds. As well as generating some buzz around the products many of our influencers have also created some beautiful photography and even vlogs which have been great to share on our client’s websites and social channels.   Of course, influencers are well aware of the…

Whether you’re selling widgets to car manufacturers or professional services to hoteliers, a good B2B marketing agency will tell you that you need a medium to long-term mindset.   Unlike consumer goods, B2B services and solutions can’t easily be returned for a refund if the client is not happy. Extricating a business from a poor choice of supplier is costly and stressful. As a B2B marketing agency, we know only too well that good decisions are more important than quick decisions.   While the methods of reaching a B2B audience do not differ greatly from B2C, it's important to bear in mind how the two audiences approach a purchase.   Business-to-consumer marketing -  quick decisions, purchase based on emotion and…

I love to visit other businesses and find out what makes them tick, so jumped at the opportunity to go along to Moneypenny in Wrexham and hear a talk from their MD Joanna Swash. Joanna outlined Moneypenny’s amazing journey, its future plans and talked about the importance of culture in promoting a happy workplace. But the thing that resonated with me most was when Joanna talked about the importance of ‘thinking big but acting small’. The reason this hit home to me was that this message perfectly sums up what most companies need from their marketing agency, and what we aim to deliver here at Activepage. We definitely come up with ambitious and creative marketing plans – we like to…