If you’re using Facebook as a marketing tool, you may want to consider boosting a post as a short-term measure to increase exposure for your brand. We’ve used Facebook’s ‘boost post’ feature for many campaigns, and seen some great results for very little outlay. (Facebook has recently launched its Product Ads service – more about that soon!) What is the boost post feature? When you’re next administering your company’s Facebook page, take a moment to notice the little ‘boost post’ label at the bottom of your latest post. This little feature can help your post get seen by a wider audience. A boosted post will appear higher up in your audience’s newsfeed, and will carry the label ‘sponsored post’. How…

We are delighted to add a new case study to our growing portfolio, this time from Eternal Collection. Eternal Collection is a wonderful, dynamic eCommerce and mail order costume jewellery company, which asked us to help them generate a larger proportion of sales online. We began working for Eternal Collection in September last year, and continue on a retained basis today. It’s been a brilliant few months and we’re extremely pleased to report some fantastic results – an increase in online sales of 125% and an increase in new website visitors by 114%. Social media campaigns have resulted in 500% more Facebook likes and monthly newsletter campaigns have achieved well over the industry average open rates, delivering a high return…

Content is king when it comes to online marketing.  In fact, it’s been king so long that the phrase has become somewhat of a cliché.  So we weren’t surprised to read of new research which shows that producing engaging content on a consistent basis is one of the biggest challenges facing marketers today. Let’s face it, writing is only half of the battle.  As the wonderful Anthony Trollope said 100+ years ago, the main difficulty when it comes to writing lies in applying the seat of your pants to the seat of your chair.  Jump forward to 2015 and you’ve got the added challenge of switching off from the constant buzz of social media/email and text messages. The next challenge…

Over the last couple of years bloggers have emerged as the new tour de force in the world of marketing. With highly engaged audiences, bloggers can reach and influence thousands of people, tuning them in to new products and services within their area of interest. But who are these bloggers, and how can you include them in your marketing plan? What is a blogger? A blogger is someone who writes about a particular niche (parenting, health, golf – you name it, there’s a blog about it!) and they build up a following by posting interesting articles and photographs. Sometimes they’re highly informed, enthusiastic amateurs, blogging in their spare time. Others are professionals in their field, building a business through the…

Penguin, Panda – it’s easy to get confused about Google’s latest algorithm updates.  Panda 4.1 was released in September and Penguin 3.0 just last week (18th October).  But what do they mean for your business? In short, if you’ve been doing SEO the right way – by creating quality content and building natural links to that content, your website is likely to be unaffected.  What Google is trying to do is continue to clamp down on the websites which are trying to cheat the system with over optimised (keyword-stuffed) pages and poor quality backlink profiles. If you’ve been cutting corners, perhaps by worrying about getting keywords into your content rather than creating content that will answer your visitors’ most burning…