Earlier this month we attended the Spring Fair at the NEC in Birmingham – it’s a goldmine for many e-commerce retailers, with 20+ halls packed with product inspiration.
Of course, e-commerce was high on the agenda, with back-to-back seminars and workshops about every aspect of selling online.
While we were there, we took the opportunity to hear a speaker from Google’s Digital Garage. (Check out Digital Garage here, it’s a fantastic online resource for anyone who wants to boost their online selling and marketing skills).
While much of the speech covered the basics, like using Google Analytics data to inform your digital marketing strategy, we were interested by how much emphasis was placed on mobile-friendliness.
As we stated in our post on priorities for successful SEO in 2017, it’s clear that we are now entering a ‘mobile first’ world.
Google is standing firm on its promise to rank mobile-friendly sites above non-mobile-friendly sites, which means marketers must focus on giving users a fantastic web experience, whatever device they’re accessing from.
For some time now, web designers and developers worth their salt have been using responsive web design.
Responsive web design means your site adjusts the display to various screen sizes while using the same URL and code. (If your website is less than two years old it’s likely to have been designed to be responsive though you can test your site’s mobile-friendliness using this simple Google tool.)
This site is (of course) responsive – the top of the homepage looks like this if you view it from a smartphone:
Responsiveness is only one part of the mobile-friendly story. For us, the best-performing mobile-friendly sites will have been designed with the ideal user experience as the priority.
Not only will these sites render well, whether accessed from a desktop or from the small screen of a mobile phone, but they will also allow people to access the information they need in the fewest possible clicks.
By joining the ideal user experience with responsive web design, you’ve got a great formula for successful SEO to attract more customers, and an equally great formula for conversion.
If your website doesn’t work well when accessed from the small screen of a mobile phone or tablet, it’s time to take action.
1. Set objectives
2. Create clear navigation
3. Keep it simple
4. Monitor results and improve performance
And finally, while mobile devices may now be our most common tool to access websites, not everyone likes mobile design. When all is said and done, you should still give your visitors the opportunity to view your full website – that way you really can please all of the people, all of the time!
For further advice or information, please get in touch on 01606 610808, we would be happy to discuss how we can help your website work harder.