It’s great to have a website which you’re proud of, but if you haven’t got enough visitors, you have to ask: what’s the point? Quite often, customers are referred to us by web design agencies which have made their clients aware that if they expect better online marketing results, a shiny new website is only the start of the process. What will a well-designed website do?  It will certainly support your company’s image and help to convert your web visitors into customers. However, what it won’t do is get potential customers to visit your site in the first place.  The internet is a very crowded place - it’s definitely no longer a case of ‘build it and they will come’.…

Whether you want your web visitors to add products to a shopping cart or pick up the phone to book an appointment, your landing pages need to earn their place within your website. Of course, design, navigation and structure all have their part to play in sending the right signals to your buyers and making them feel confident in your product or service. However, the quality of your content will be the ultimate test.  When people are choosing products or services, what they need is good information – so you’ll also need to ensure the copy on your page contains the right amount of detail to make someone feel confident enough to take the next step in the buying process.…

Paxton & Whitfield, one of the country’s oldest and finest cheesemongers, has appointed Activepage to support online marketing.  The company, which has beautiful shops in London, Stratford and Bath, was established 200 years ago and is an official supplier to the Queen and Prince of Wales. The Brief Visit a Paxton & Whitfield store and you’re in for a special treat. The array of British and continental cheeses, complementary wines and accessories on display is a delight to the senses.  And the staff are certainly experts in their field. In recent years, Paxton & Whitfield have built a flourishing online and mail order business. Our brief is to help the company build an even stronger online presence, helping them reach…

We are delighted to have been appointed by Cotswold Collections, the well-known women’s clothing and accessories brand.  The company, which is based near Cheltenham, was established more than 20 years ago and has built a fine reputation for beautiful, quality clothing in classic styles. The Brief Cotswold Collections is a predominantly mail order business, with some 7 catalogues issued to customers each year. This is underpinned by a successful online shop (www.cotswoldcollections.com) which is enjoying year-on-year growth.  Our brief is to help accelerate this growth by helping Cotswold Collections to reach more customers online. The Solution We are working with Cotswold Collections on a retained basis to increase the visibility of the website on Google, Bing and Yahoo!  Our objective…

Whenever a company gets in touch about search marketing, we always ask for access to their Webmaster Tools.  Webmaster Tools is the ‘dashboard’ which enables you to check that your website is healthy from Google’s indexing point of view. It highlights any indexing issues, such as sitemap submission, broken links or duplicate pages, which need to be fixed in order for your site to be properly indexed by Google. So, Webmaster Tools is pretty important! Unless we’re dealing with a digital marketing specialist in a large company, it’s not unusual for a client to be unfamiliar with Webmaster Tools.  It’s entirely understandable – even the name suggests that specialist technical knowledge is required. It’s a problem which Google has now…