When potential customers arrive at your website you know you have just a few seconds to hook their interest and encourage them along their journey to buy your products or services. So you’ve spent time making sure your website looks good and is easy to navigate, and you’ve done everything you can to tell the world you’re open for business. But have you? As consumers, we can’t always pinpoint what it is that makes us feel we can trust a company enough to buy from its website, it’s just a feeling we get. As marketers, we can’t afford to be vague, we have to know exactly what we need to communicate. As always, the devil is in the detail; there…

Duplicate content is an issue for all digital marketers and can adversely affect your rankings unless you take specific action.  Duplicate content means that the same or very similar content appears on different URLs, either within your own site or on 3rd party sites. The problem with duplicate content is that Google doesn’t know which of the duplicated pages is most important, so it will be confused about which page to show your potential customers and your search rankings can suffer.  And we all know what happens to businesses when they move to page 2 on Google… Duplicate content is a problem in particular for e-commerce sellers where products are largely the same. One way to avoid duplication is to…

On average, Google receives over 40,000 search queries every single second from over 1.2 billion unique users every month. With this level of potential exposure, it is essential that all businesses capitalise on the marketing opportunity of a free Google My Business account. The account is free to set up, and with lots of options available, you can make sure your account is completely optimised to increase your marketing potential. So, how can you update your Google My Business account for increased online presence? Here are our simple steps. Set up your account The first thing to do is create a free Google listing for your business. You can do this here. Complete the information: Google will ask you to…

Chances are you're already very familiar with multi-channel marketing, using various tactics to reach your target audience.  An integrated approach to marketing is what helps deliver a consistent message, however a customer interacts with your brand.  Now, there's a new phrase appearing in the marketing lexicon, and that's 'omni-channel marketing'.  Here's what it means. What is omni-channel marketing? Omni-channel is a way to use lots of different channels to enhance the customer experience regardless of what method the customer chooses to interact with you. This means that the experience is completely seamless and of the same consistent standard whether a consumer visits your premises, shops online or accesses your business by desktop, mobile devices, social media or telephone. While multi-channel…

Considered one of the most essential strategies for attracting and engaging an audience, content marketing is an approach that can establish your brand, provide valuable insight as well as boost your website rankings through search engine optimisation (SEO). Content marketing is becoming an increasingly popular method of marketing thanks to its benefits of providing customers with what they want; useful and relevant information that can help them and, therefore, drive positive customer action. Instead of irritating customers with glaring and imposing marketing, content is something that provides real value and that customers appreciate. Why is content marketing a growing strategy? Content marketing has been adopted by many businesses (around 90% of organisations) for many reasons but most notably for its…