This year I (Claire) was lucky enough to go to America for my summer holidays. While there I discovered a delightful Mexican take-away restaurant chain called Chipotle (now open in London – hopefully they’ll come up north soon!) Even more delightful than their food was their packaging. Or rather, the words on their packaging.
Chipotle has been running this ingenious campaign called ‘Cultivating Thought’ where some of the country’s leading authors and comedians prepare prose and words of wisdom for Chipotle’s paper cups and bags. They’re inspiring, often funny but mostly thought-provoking pieces about the foibles of human nature.
A cup is a bizarre place to find life-shaping thoughts and ideas but, in the words of one of the writers, Sheri Fink: ‘Reading a book is a big ask, reading a cup is obviously a much smaller one.” One of my favourites:
“Don’t be a jerk. Try to love everyone. Give more than you take. And do it despite the fact that you only really like about 7 out of 500 people.” (Judd Apatow)
Or think about:
“How many years of your life would you trade for the greatest month of your life?” (Jonathan Safran Foer)
Or Michael Lewis:
“I spend too much time trying to spend less time.”
Take a look at the Cultivating Thought website where you can view author profiles and read the short pieces they’ve produce for Chipotle.