According to Google, the average mobile page takes more than 7 seconds to load. If this is the case with your site, it’s important to identify the issue and rectify it - people are notoriously impatient on the web and are likely to click away rather than wait. But page load speed is only part of the problem. If your page loads quickly, but users still have to spend time pinch zooming and scrolling in order to read the page, the speed of load seems immaterial. It’s frustrating to users to click on promising links, only to have to spend more time ‘clarifying’ the page before they can be sure they are where they want to be. Google has recently…

In today’s content-hungry world, a lack of news is like having the ‘closed’ sign on permanent display. There are two very good reasons to have an up-to-date news area on your website. Firstly, fresh content sends the right signals to Google which rewards websites that are updated on a regular basis. News articles are quicker and easier to write than detailed blog posts or in-depth articles, yet will tell Google that you’re using your website to share information and provide valuable information to your site visitors. So if search engine rankings are important to you, an up-to-date news area is imperative. (Quality, insightful content that is so good your visitors want to share it and link to your site is…