The world of Search Engine Optimisation (SEO) is in a constant state of flux. Just when you think you’ve mastered the latest algorithm update, a new trend emerges. The latest and most disruptive force? Artificial Intelligence. Far from being a futuristic buzzword, AI is a tangible, powerful tool that can revolutionise your SEO strategy, delivering better results with greater efficiency. It's time to stop seeing AI as a threat and start using it as your new superpower. So, how can you practically integrate AI into your daily SEO activities? 1. Supercharge Your Keyword Research Traditional keyword research can be a grind. AI tools have transformed this process from manual labour into strategic discovery. Platforms like SurferSEO, SEMrush, and Ahrefs now…

Your website’s performance is crucial for attracting and retaining visitors. By monitoring key metrics, you can identify areas for improvement and enhance user experience. Let’s explore five essential ways to measure your website’s effectiveness: Bounce Rate What is it? Bounce rate represents the percentage of visitors who land on a page and then leave without interacting further. A high bounce rate may indicate that your content isn’t engaging or relevant. How to measure it? Use Google Analytics to track bounce rate for each page Aim for a low bounce rate - typically below 50% Why does it matter? A low bounce rate suggests that visitors find value in your content and explore further. Goal Conversion Rate What is it? Goal conversion rate measures…

Investment in styling your products has never been so important.  When discussing content plans with clients it is natural to talk about themes and words before imagery but imagery is key and has been so important to our client Wipe Easy Tablecloths. Wipe Easy Tablecloths sell a large range of oilcloths and display all the designs in detail but it is the styling of those designs that help the buyer visualise the design in their homes.  You can see how this styled Christmas table setting image has helped to sell this design and has been a well worth investment. "For interiors it's all about the styled image" The styled image has appeared in many forms in a newsletter, on social…

Google Analytics 4 is the newest version of Google Analytics, replacing the universally used Google Universal. The new version offers a range of improvements that marketeers will find indispensable. By now you’ve likely ensured you have converted to GA4 and it may have been tedious, stressful and felt a little unnecessary, but now it’s done let’s take a look at some of the biggest gains. Cross-device tracking for a better understanding of consumer behaviour Google Analytics 4 offers marketers a more accurate view of consumer behaviour on different devices. With cross-device tracking, marketeers can have an understanding of how and when users move from one device to another. This insight is invaluable as it helps create an omnichannel strategy that…

The advantages of working with a boutique digital marketing agency We think (and our clients do too) that as a smaller agency, we can offer a more bespoke service with much better value for money, especially for SMEs.  Here are some compelling reasons why it can be advantageous to work with a smaller digital marketing agency. Cohesion While big agencies may have larger teams, there is often a lack of cohesion.  With a smaller team, everyone knows what’s going on, has been involved in the planning and knows what part they play in execution. Understanding When investing in digital marketing support, you need to work with an agency which understands your business and your marketplace otherwise you won’t get best…