Love or hate google, it is their mission to give searchers the best service by providing the best result for search queries.  If you want to ensure your company appears where it rightly deserves to be in the rankings, here are our top tips to make sure you are sending the right messages to Google.

Site Health

• Is your website properly indexed with Google  – how many pages has Google crawled?
• Do all you pages have best practice meta descriptions?
• Can Google access your website quickly and easily – is your hosting package good enough?

Keywords

• Do you know what keywords you rank for?
• Are you targeting the right keywords?
• Do you know how to optimise a page for a keyword?

Updating your website

• Is your website up to date?
• Do you regularly post new content and information on  your website?
• Do you know your website gives a good user experience?

If you want to understand more about how Google works, then here is our suggestion for some great bedtime reading.  Buy the paperback at £6.49 from Amazon, could be worthwhile investment.

If you would like Activepage to audit your website and provide recommendations, call us on 01606 610808.

Our marketing agency is based in both Cheshire and Cambridge.