Copywriting helps engage audience

Chadwicks Independent Financial Advisors offer retirement planning seminars to a wide range of public sector organisations the length and breadth of the country. The aim is to demystify financial planning for retirees and help people organise their cash, investments and assets in the lead-up to retirement.

The company commissioned our copywriting service to develop the content for a series of high quality printed information sheets for people who attend the seminars. The challenge was to communicate complex financial issues without overwhelming readers with too much information.

John Chadwick, Chairman, said: “I am really pleased with our completed suite of financial fact sheets and they will be very useful for our clients and help us to promote a professional image of our firm.  I found Claire at Activepage listened very carefully to our requirements and was able to provide the content of our fact sheets in an engaging and easy to read form in what can be a dry and technical subject. I would have no hesitation in recommending Claire and her firm.”