There’s lots to think about when optimising your site for search engine success. We’ve previously looked at how to choose the best keywords, but you’ll also need to think about the number of keywords you should target. The right number of keywords for your site will depend upon a number of factors – the competitive situation, in particular. This information will allow you to understand how much effort and budget you’re going to have to put behind securing a positive ranking on Google and other search engines. You may need to go for long-tail keywords, at least in the beginning, particularly if you’re a new entrant in a competitive marketplace. In our experience, the sweet spot for most SMEs which…