The practice of search engine optimisation (SEO) certainly looks very different today than it did 5 years ago. Even for professionals working in the SEO business 24/7, it can be hard to stay ahead of the curve. Not surprisingly, when Adwords is straight-forward to understand and measure in comparison to SEO, many clients ask where their budget is best placed. In our experience, there is a strong case for running Adwords campaigns while you build organic rankings for key search terms. In this article, we explain how Adwords and SEO can work hand-in-hand. The case for Adwords Generally speaking, we are strong advocates of Adwords, especially when clients are targeting particularly competitive search terms. The benefit of Adwords is that…

There are lots of reasons why your web visitors may not convert into customers. Perhaps they haven’t found the products they’re looking for, or maybe they’re simply browsing and are not yet ready to buy. Naturally, your products won’t appeal to all visitors at all times so a 100% conversion rate in unrealistic. However, if you’re getting a continually good volume of visitors to your site who don’t become customers, or people are adding items to their basket but failing to checkout, it may be worth reviewing your site. Often, a few simple tweaks can make a big difference to your conversion rate. Imagine what a 5% rise in conversions could do to your bottom line. In this article, we…

The difference between what you have and what you want is what you do. When it comes to creative digital marketing, there's nothing like a good solid strategy. But it's in the doing that the lessons are learned (and the results earned). All too many good marketing ideas never leave the page, partly because there are no guarantees of success.  To run a creative marketing campaign, you've got to be a little bit brave.  Experience, research and judgement will tell you to 'go for it' but the only way to see if a particular campaign will work is to run it and see what happens. If you need help in deciding what sort of marketing will give you the results…

Do a Google search from your desktop PC this week and you’ll notice a change in paid search positions. On pages with so-called ‘high commercial content’ (ie. search pages from which a user is likely to buy), Google now features four paid adverts at the top of the SERPs (search engine results page) instead of the usual three and there are three paid adverts at the bottom of the page. Organic rankings are in the squeezed middle. There are no adverts on the right hand side – apart from Google Shopping images and links. This update has implications for any business which spends money advertising online, of course. The removal of the right hand advert panel means there are fewer opportunities…

"Opportunity is missed by most because it's dressed in overalls and looks like hard work." Great online marketing is rarely a happy accident.  It's almost always the result of a well thought through strategy which is consistently implemented, backed up by a continual analysis of results and a willingness to be flexible. What opportunities are there within your business to improve online results?  What difference would it make to rank on page 1 of Google for a particular search term?  How might you convert more of your visitors into customers?  Is there something you can do to get more customers to respond to your email marketing campaigns? If you think you are missing online opportunities, please do get in touch for an exploratory conversation.…