In today’s content-hungry world, a lack of news is like having the ‘closed’ sign on permanent display. There are two very good reasons to have an up-to-date news area on your website. Firstly, fresh content sends the right signals to Google which rewards websites that are updated on a regular basis. News articles are quicker and easier to write than detailed blog posts or in-depth articles, yet will tell Google that you’re using your website to share information and provide valuable information to your site visitors. So if search engine rankings are important to you, an up-to-date news area is imperative. (Quality, insightful content that is so good your visitors want to share it and link to your site is…