Email marketing can be a powerful way to engage your existing and prospective customers. But with most people struggling to keep on top of their inboxes, it’s harder than ever to get attention. Here are five simple steps you can take to improve the results you get from email marketing. 1. Set up analytics While printed newsletters certainly have advantages, it’s difficult to monitor what recipients actually do with them. With email marketing, especially popular platforms such as MailChimp and Campaign Monitor, you get analytics so you can see within minutes how successful your email has been. This information should be used to inform future campaigns so, over time, you build up a picture of the sort of content your…