Wipe Easy Tablecloths is a highly successful online retailer based in Cheshire. The company offers one of the largest ranges of wipe clean tablecloths and associated products and fulfils demand from across the UK and overseas. The team at Wipe Easy have established a strong position within a competitive marketplace by offering a great range of designs as well as a customer-first ethos which permeates every aspect of the business.
Our brief is to provide both online marketing and search engine optimisation support to Wipe Easy Tablecloths. Our over-arching strategy aims to bring a continually higher volume of ‘ready-to-buy’ visitors to the website.
Page one rankings on Google for key search terms are imperative so we have delivered a programme of natural search engine optimisation, involving best practice on-page and off-page SEO tactics, to achieve consistently high visibility for the brand.
Because we are competing against established high street retailers we have had to think creatively about our approach to SEO to deliver a worthwhile and cost-effective programme. Quality keyword-rich and relevant content coupled with PR outreach to build authoritative and credible backlinks as well as ongoing technical reviews have formed the backbone of our campaign.
We have provided ongoing support to improve the user experience of the site which has significantly enhanced the visitors-to-customers conversion rate.
All this is underpinned by a regular programme of creative email marketing which consistently achieves well above average open rate and spikes in sales.
We see Activepage as part of our team. They are extremely professional and provide an excellent service, I would not hesitate in recommending them. The approach is steady and will take time, experience tells us this is the best approach in the long term.
Denise Edwards, Director of Wipe Easy Tablecloths