Crest Plus is a specialist provider of contractor payment and accountancy services. The company is based in Chester and operates nationwide, supporting thousands of contractors in a range of sectors, from construction to healthcare, rail and education.
We have worked for Crest Plus since November 2016 providing a range of marketing support services. Early in 2018 we were invited to develop the company’s complete marketing strategy for 2018/19, working closely with the senior leadership team to ensure full integration between marketing, sales and service.
Our approach was to get ‘under the skin’ of Crest Plus to understand the business sufficiently well to enable us to develop a marketing plan which supports the company’s growth goals. Our strategy work helped to determine the right focus for sales and marketing outreach activity. A fundamental review of the Crest Plus brand, positioning and messaging has helped the company to better articulate the strength of its products and services both to contractors and recruitment agencies. We continue to help Crest Plus to reach its target audience through a combination of direct and indirect marketing channels, and to build improved communication with existing audiences.
“It’s been a breath of fresh air to work with Activepage. Both Claire and Carol have worked quickly and efficiently in looking to understand our business. We have been constructively challenged as to where we see our business over the next 3 to 5 years. A plan was agreed and we are now enacting that plan, which include a re-brand of our business model and an improved approach as to how we sell and market our 3 core contractor models.”
Derek Harling, Managing Director