Founded in 1993, Cotswold Collections offers unique classic clothing and accessories for the mature woman and are based near Cheltenham. The company’s exclusive collections are designed in-house and made using the finest quality materials. Cotswold Collections is a predominantly mail order business, underpinned by a successful online shop which is enjoying year-on-year growth.
We began working with Cotswold Collections in 2015, helping the company to reach more customers online.
Since then, our brief has evolved and now centres on pay-per-click advertising on Google and Bing. We manage the campaigns on an ongoing basis, helping to improve search engine visibility, increase new web visitors to ultimately improve conversions.
While the PPC campaign is managed and monitored on a daily basis, we provide detailed monthly campaign analysis to Cotswold Collections showing key performance indicators such as conversions, revenue generated, sessions, users, transactions and average order values. We provide annual and quarterly comparisons so that the client can easily see what difference the campaign is making and what revenue can be attributed to online advertising.
PC gives powerful control over promotional messaging such as new season launches. Revenue from PPC has grown consistently throughout the campaign and introduces new customers to the brand.
“Carol and Claire are considered very much part of our extended web team. Since working with us they have developed a very good understanding of the brand and helped us to start realising the potential of our ecommerce side of the business. This is both in terms of ongoing website performance as well as helping us attract new online customers and also providing informative analytics to back this up.”
Ann Cole, Marketing Manager