Insight

Why combine SEO & digital marketing?

All too often, attractive websites do little more than act as a shop window, particularly in a business-to-business environment. To create a website which earns its keep as a sales tool, you need to work hard on the SEO (to get visitors to the site in the first place) and then on the engagement (to get visitors to stay and take action in the sales funnel). This is why it’s important to bring SEO and digital marketing skills to the table, as one without the other will mean your website under-performs, both in terms of visitor numbers and conversions.   The value of SEO A robust SEO strategy will help customers to find you by making your website visible for…
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Record Google #1 positions

SEO requires a medium to long-term approach, especially in a competitive marketplace. We work with a number of brands which compete online with major high street retailers, helping to achieve Google page 1 organic search results and better conversions from their online traffic. For these clients, we've applied sound online marketing and SEO techniques on a consistent basis over many months, targeting less competitive search terms to bring in short-term revenue while continuing to work for those high value but difficult search terms over the long-term. It's not easy, but the results are worth it.  Three of our SME clients now appear for key, high volume search terms above the likes of John Lewis on the search engine results page,…
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Dance to the tune of Google

  Love or hate google, it is their mission to give searchers the best service by providing the best result for search queries.  If you want to ensure your company appears where it rightly deserves to be in the rankings, here are our top tips to make sure you are sending the right messages to Google. Site Health Is your website properly indexed with Google  - how many pages has Google crawled? Do all you pages have best practice meta descriptions? Can Google access your website quickly and easily - is your hosting package good enough? Keywords Do you know what keywords you rank for? Are you targeting the right keywords? Do you know how to optimise a page for a keyword?…
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Digital marketing in a mobile world

Earlier this month we attended the Spring Fair at the NEC in Birmingham – it’s a goldmine for many e-commerce retailers, with 20+ halls packed with product inspiration. Of course, e-commerce was high on the agenda, with back-to-back seminars and workshops about every aspect of selling online. While we were there, we took the opportunity to hear a speaker from Google’s Digital Garage. (Check out Digital Garage here, it’s a fantastic online resource for anyone who wants to boost their online selling and marketing skills). While much of the speech covered the basics, like using Google Analytics data to inform your digital marketing strategy, we were interested by how much emphasis was placed on mobile-friendliness. Why is ‘mobile-friendly’ so important?…
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Do you know your PPC from your CPC?

Google Adwords (and Bing Advertising) in the good ole days was easy to set up and monitor, but along with its success has come additional functionality and more acronyms to decipher. In this blog post we describe some of the terms as a starter for ten in understanding Google Adwords. PPC (Pay per click) Pay per click and cost per click (CPC) are the same thing and is the most common way to use Google Adwords.  PPC  and CPC are a description of when a customer clicks on your advert, goes to your website and you pay an advertising fee.  Other ways to use Adwords is through remarketing display ads or Google Shopping (seen on the right below) is controlled…
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