Paxton & Whitfield

Paxton & Whitfield

Paxton & Whitfield, one of the country’s oldest and finest cheesemongers, has appointed Activepage to support online marketing.  The company, which has beautiful shops in London, Stratford and Bath, was established 200 years ago and is an official supplier to the Queen and Prince of Wales.


The Brief

Visit a Paxton & Whitfield store and you’re in for a special treat. The array of British and continental cheeses, complementary wines and accessories on display is a delight to the senses.  And the staff are certainly experts in their field.

In recent years, Paxton & Whitfield have built a flourishing online and mail order business. Our brief is to help the company build an even stronger online presence, helping them reach new audiences and build stronger links with existing customers using digital marketing.


The Solution

We are working with Paxton & Whitfield on a retained basis to increase the visibility of the website on all the major search engines – Google, Bing and Yahoo!  We are helping to bring cohesion to the company’s various digital marketing channels – social, email, content and PR and building campaigns to support seasonal sales.  Our aim is to increase web visitor numbers, social media engagement, email marketing return and, of course, sales volumes and values.  Throughout the project we are working closely with Paxton & Whitfield’s internal marketing team.