IEC is a specialist consultancy that helps businesses to spend less on energy. The company works with some of the country’s leading manufacturers, providing energy efficiency consultancy, energy purchasing and legal compliance services.
IEC has earned itself an excellent reputation in its field and, as a result, has grown through word-of-mouth recommendation. The company enlisted the support of ActivePage to boost awareness further afield, as well as helping to maintain relationships with existing customers.
IEC’s website and branding had become dated, so one of the first tasks was to develop a new site with a fresh design and content. The website content is updated on a regular basis and attracts a consistently high number of unique visitors per month.
A monthly newsletter, Energy Brief, was introduced to improve communication with existing customers. Energy Brief contains energy industry news and analysis, as well as price trend data.
activepage has also helped to promote IEC more widely using traditional mailing as well as events. We have also gained media coverage, including an extended feature in the main energy industry magazine.
ActivePage’s expertise and professional manner has been invaluable to IEC over the last 12 months. They quickly gained an understanding of our business, providing an appropriate marketing plan and supporting us through each stage of implementation, which has enabled IEC to raise the company profile and strengthen our client base. We are looking forward to working together over the next 12 months to continue to develop our successful marketing activity.
Mike Jones, Managing Director